THERE IS A RIGHT WAY TO DO A FUNERAL.

And you’ve known it all along. Death care isn’t what it used to be. Cremation rates are sky-high, customers have changing expectations, and new competitors materialize every day. The Right Way of Death is a must-read for any American funeral director, cemeterian, or mortuary owner who knows there’s something wrong with funeral service today, and is ready to do death better.

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THERE IS A RIGHT WAY
TO DO A FUNERAL.

And you’ve known it all along. Death care isn’t what it used to be. Cremation rates are sky-high, customers have changing expectations, and new competitors materialize every day. The Right Way of Death is a must-read for any American funeral director, cemeterian, or mortuary owner who knows there’s something wrong with funeral service today, and is ready to do death better.

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YOUR FAMILIES AREN’T A SURE THING

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Less than 2% of Americans disagree with the statement, “caskets are overpriced.” You see the shopper-calls multiplying each year. You know that the good old days aren’t coming back. But that doesn’t mean your funeral home is destined to fail. You just need an honest perspective and a smart strategy for success.

HOW DO YOU MEASURE UP?

MW+C has mapped the internal health of thousands of businesses (including hundreds of funeral homes) using our proprietary Disruption Cycle process. If you have ten minutes, you can map your own firm's challenges and victories, and see how you measure up against your peers.

 

FAMILIES WILL FIND YOU ONLINE FIRST

People are making decisions about your brand online before they ever pick up the phone. Are you making the impression you want to? 

 

Experience

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“…we are now serving a greater number of families, with consistent customer satisfaction scores, and with greater financial impact. We used to be on the defensive. Now we're on the offensive. And we’re performing at levels none of us thought possible.” 

— Tom Antram

French Funerals & Cremations

YOU’RE NOT ALONE.

One size doesn’t fit all. The uncertainty, confusion, or complexity you’re facing is probably unique to your firm. We don’t know the solution yet, but we do have the tools to find it. We’ve helped many of your peers navigate the winds of change.

 
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S.T.A.R.T.

The most important thing is to START. MW+C’s Strategic Analysis, Review, and Trajectory is a lightning-fast way to get your bearings and take the first step toward addressing those big questions.

 

Lots of companies are good at helping you get better. We’re experts at helping you do different. We don’t believe that the same solution works for everybody; we specialize in helping you zig when the others zag. What that means is that before we can say where you need to go, we need to first help you develop a coherent view of your current reality: your customers, market, employees, competitors, leadership, brand portfolio, and marketing mix. Once you have a firm, 30,000-foot view of those realities, we’ll help you plan for what comes next. From there, it’s up to you.

 

WHAT ARE YOU WORRIED ABOUT?

  • SUCCESSION

  • COMPETITORS

  • RECRUITMENT

  • CREMATION

  • PRICE-SHOPPERS

  • LOCKDOWNS

  • DIGITAL

  • ECOMMERCE