Strategic Alignment, Reconnaissance, and Trajectory
“The most important element of a strategy is a coherent viewpoint about the forces at work, not a plan.”
— Richard Rumelt
Hammers look for nails. Most firms help you do one thing better. We prefer not to assume you need that one thing. You might need a new website, or you might just need to polish up the one you’ve got. Social media might be awesome…but there might be a tactic that’s even better for your market. It might be time for a rebrand…but you’ll save money if it’s not.
Before we start telling you what we’ll do, we need to learn what you need. We’ve been working that way for more than two decades, for everything from Fortune 100 corporations to hometown mortuaries.
S.T.A.R.T. Planning is about getting your bearings with a coherent viewpoint about the forces affecting your business.
WE DON'T KNOW THE ANSWER *
AFTER YOU START
There are many ways we might go, depending on the needs and opportunities we identify. We might help you launch a new marketing campaign, like we did for Miller-Jones in California. We might help you shore up a decades-old branding problem, like we did for Chapman on Cape Cod. We might help you develop a new business model to serve an untapped market, like we did for Horan & McConaty in Denver, and for French in Albuquerque. Or we might develop a new concept that reintroduces your firm to its customers, like when we invented Scatter Day.
We may even recommend that you work with somebody else who’s better-suited to tackle your particular problem. We’ve helped our clients achieve triple-digit growth on their digital traffic and engagement, but usually we do it by working with your existing website vendor. Why use a chainsaw when you can use a scalpel?
Wherever we go next, it will be what you need, not what we want. We bring solutions to a problem, rather than the other way around.
Anything else is working backwards.