S.T.A.R.T. Planning
“The most important element of a strategy is a coherent viewpoint about the forces at work, not a plan.”
— Richard Rumelt
What if you could look at your business like your founder did – considering every detail from the ground up?
It’s hard. But it can be done. All you have to do is START.
But you have to start in the right place, and usually the real problem lies somewhere upstream of the pain point you’re looking at. But finding it requires perspective – somebody who can see things from a distance, and within the context of a bigger picture.
That’s where MW+C comes in.
Our Strategic Analysis, Review, and Trajectory is a lightning-fast way to get your bearings and take the first step toward addressing those big questions. We have provided strategic direction for some of the world’s top brands – Lego, Bloomberg, Mr. Rooter, Hyundai, International Paper, and Maglite, just to name a few. And with more than a decade of work applying those principles to death care, we can look at your business and rapidly assess what’s amiss, and what to do about it.
Our S.T.A.R.T. product includes:
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Market research, including competitive analysis and detailed demographic analysis
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Internal research, including a full-day strategic retreat with your leadership team
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Application of our proven Disruption Cycle™ Process
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A directional awareness and preference study of your market
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A comprehensive strategic recommendation, including:
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An articulation of your firm’s singular objective
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A target profile of the family you are best positioned to serve
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An articulation of your firm’s identity – what makes you unique and around which every tactical decision must align
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A digital presence audit and recommendation
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An advertising and marketing audit and recommendation
For less than the cost of a single full-time employee, you can lay key strategic questions to rest, give your team clarity and alignment, and position your firm as the differentiated, strategic choice for families in your market.
Whatever we find will come straight from you. From the heart and soul of your company. Like a new monument in a block of stone, it’s in there…somebody just needs to let it out.
READY TO GET GOING?
If you’d like to get started, take the S.T.A.R.T. diagnostic so we can calibrate our approach to your firm. We’ll never sell or disclose your information, and you only have to answer the questions you want to.